Doc Sheet
- Campaign Source is usually the search engine or platform that you’re running the
- ads on (Google, Bing, Facebook, Twitter, Website, etc.)
Which website is sending you traffic?
Where to Come?
- Campaign Medium is used to state the type of advertising campaign that’s using the
- URL (PPC, email, etc.)
The type of marketing medium that the link is featured in.
How to Come?
This visit came via…..MEDIUM
- Campaign Name is the field used to insert the name of your campaign.
Groups all of the content from one campaign in your analytics.
Why to Come?
- utm_content – suggested for additional details for A/B testing and content-targeted ads
Let’s say you have three calls to action (CTA’s) on your blog. You have a Hello Bar
CTA in your header,
a big button CTA in your sidebar and a CTA farther down the page after your blog
post but before the comments.
Which CTA is sending the most traffic to your product page?
CTA in your header,
a big button CTA in your sidebar and a CTA farther down the page after your blog
post but before the comments.
Which CTA is sending the most traffic to your product page?
- examples: utm_content=cta-top-banner, utm_content=cta-sidebar, utm_content=cta-bottom
Content: Used to track the different types of content that point to the same URL from the
same campaign, source, and medium codes.
Often used in PPC or with two identical links on the same page.
same campaign, source, and medium codes.
Often used in PPC or with two identical links on the same page.
Term: Used to identify the keywords you've paid for in a PPC ad.
- UTM Bulider By Google
- https://www.trackify.co.nz/google-analytics-bulk-url-builder/ Only UTM bulider
- https://utmbuilder.net/testing-utm-builders/ FULL Resource OF UTM
